Jeep Wrangler History in Palm Coast, FL

Jeep Wrangler Model Llineup in Palm Coast, FL 


When you think of American cars, what do you think of? A muscle car? Vintage convertibles from the 70s? While a lot of those are associated with the iconic American muscle car trend, few vehicles on the market are quite as all-American as the Jeep Wrangler. While the other cars mentioned were, at one point, trendy among American buyers, the Wrangler went above and beyond and actually served the American people at war.

Jeep Wrangler as a Military Vehicle

Jeep has been a name in the auto industry for 75 years, and it all started with the Wrangler. Early Jeep models were known under the brand Willy's Overland and were constructed during World War II because the American military needed an all-terrain vehicle that could handle anything and everything you could possibly throw at it on a battlefield. It wasn't until after the war, however, that Jeeps were selling as civilian vehicles, famous for their all-terrain capabilities and their ability to tow and haul with the best.

World War II Jeep History Jeep Wrangler Rubicon Off-Roading on Rocks 

Wrangler in the 50s and 60s

Through the 50s and 60s and forward, the auto market saw an increasing demand for outdoor recreational vehicles, skyrocketing the Jeep to its current reputation for adventuring in the wilderness. Other nameplates, including pickups, wagons, and vans, were added to the Jeep lineup, but the Wrangler remained the most iconic and recognized nameplate.

Oldest and Most Reliable In Its Segment

In the past two decades, the Jeep Wrangler has undergone a number of changes while still retaining its signature design. It has become more powerful, more capable, more technologically-advanced, and more comfortable than ever. And with the recent rise in popularity of SUVs and crossovers, the Jeep Wrangler has enjoyed a spot as the oldest and most reliable vehicle in its segment.


Want to get a look at this 75-year-old war hero in person? Stop by Flagler CDJR today and take the 2017 Jeep Wrangler for a spin to experience the seamless blend of old and new that feels right at home. The Wrangler always seems to find a way to adapt to modern tastes without sacrificing the core of what makes it so beloved and legendary.


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